Compared to the rest of the world, Canadians are lucky in a lot of ways. Not so much when it comes to our mobile phone bills, though. We always seem to get the short end of the stick, and a recent announcement from Rogers has driven that point home again, with a 30% increase on data overages in Edmonton promotion.
If you’re a Rogers customer who likes to stream videos while you wait in line at the bank, or ride the bus, or wherever you happen to be, you’ll want to think again about using up your precious data in.
Data overages on the Rogers “Share Everything” plan are increasing from $5 per 100 megabytes to $7 per 100 megabytes in Edmonton promotion. That means $70 for a gigabyte of data, compared to the previous rate of $50. For those of you who aren’t fond of math, that’s an almost 30% increase in data overage rates.
If you’re with Rogers, don’t worry. At least, not right away. The increase will only come into effect for new customers, and when current customers change or update their plans.
Of course, no one can avoid changes like this for long. Competition between carriers in Canada is low, which means a change in one carrier’s plan rates usually spills over to other carriers. Bell has already increased overage rates similarly, and though Telus charges a little differently ($0.05 per MB for the first 100 MBs over, and $0.10 per MB thereafter), it works out to increases across the board. The real question is, when are the increase in Edmonton promotion going to stop?
Compared to other developed countries, Canada has some of the highest data rates around. And that was before data overage increases. Of course, a statement from Rogers about the increases speaks to the billions they have spent improving data speeds and meeting demands. Still, it’s a disappointment to consumers who are already frustrated with Edmonton promotion.
Yeggers can battle increased data rates by taking advantage of free WiFi at restaurants, cafes, shops, and events across the city. The City of Edmonton also offers Open City WiFi https://www.edmonton.ca/programs_services/open-wifi.aspx for some of the city’s publicly accessible facilities.